GTM AI systems for a SEA industrial technology company (confidential)
Post-call CRM hygiene was manual and notes never landed reliably; an expensive call-tooling stack did not fit the workflow; channel attribution was not trusted.
Meeting-intelligence automation (sales-call transcript → structured summary → CRM), CRM association logic so notes land on the right contact and company, and attribution validation workflows.
Pilot live on the core path; production workflow with AI summary + CRM write; attribution gaps quantified. No client-confidential metrics are published; client name withheld by agreement.
*Client name withheld by agreement — anonymized case study published.



